Our designer Andrew Watson attended paper school hosted by Clampitt Paper. In addition to getting to check out some great new papers and tour their facility, he brought back some interesting points about paper and how we use it as consumers.
- Synthetic papers are a newer trend that have some great properties for projects that require maximum durability and resistance to moisture.
- Cranes paper company prints all of our countries' money and most of the world's other currency as well.
- 3 trees are planted for every 1 that is harvested by the paper industry. Paper is definitely a sustainable product.
- When you see the FSC, PEFC, or SFI logo on the paper you are purchasing, you know that paper mill can track exactly what forest was used in the production of the paper and that it's not purchasing wood/trees from unregulated forests.
- Of all the wood extracted from the world's forests, 53% is used for energy production, 28% is used by lumber mills and only 11% is used by the paper industry. 8% is used in other industries.
- The brightness factor of a paper refers to the light reflection from the surface of the paper and not the lightness or darkness of the paper.
Another point that was mentioned that Robot likes to impress on our clients (especially for small businesses), is to use uncoated papers for most collateral and identity pieces. By far, most printed items we see on a daily basis is of the coated / glossy variety. A lot of this is junk mail and high volume commodity printing. By choosing to use a finer quality premium uncoated paper, you are separating your brand from the pack and placing in your customers hands something that is inherently more memorable and feels more personal.
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November 03, 2011
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